I’m trying to change the way we do Marketing, let me tell you why.

I was your typical generation X guy, I was taught to work hard and aspire to have a big position with a shiny title in a global firm. So I did, I worked endless hours, losing most of my hair, all the way up from the bottom of large corporate stairs only to find there was nothing different for me at the top. Something didn’t feel quite right.

All those years in the corporate marketing world I saw it over and over again, businesses putting all their focus on maximizing short term revenue and earnings for their stakeholders, no matter the cost. In that endless race for money they sacrificed employees, customers and nature.

Employees are neglected, customers are squeezed and natural resources are exploited at will. Because they will never have enough money, companies will always want more.

I knew it was bad but I thought I couldn’t do anything about it. I’m just a regular person and the problem is so much bigger than me.